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Danıştay’ın bu kararı 19 Nisan 2013 tarihinde Üst Kurul’a da iletildi. Danıştay’ın gerekçeli kararı özetle şöyle:</p> <p class="MsoNormal">“…Dava konusu yayının sesli bir yayın olmadığı konusunda kuşkuya yer olmamakla birlikte, söz konusu yayınla alkol ürününün (biranın) satışının yapılması veya arttırılması yönünde, kitle iletişim aracı olan televizyonda yer alan yazıyı izleyen kişiler üzerinde bir etki oluşturacağından, seyirciye bu yönde mesaj verilerek, alkollü ürün reklamının yapılmasının amaçlandığı sonucuna ulaşılmaktadır…”</p> <!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true" DefSemiHidden="true" DefQFormat="false" DefPriority="99" LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Normal" /> <w:LsdException Locked="false" Priority="9" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="heading 1" /> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2" /> <w:LsdException Locked="false" 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